Eo vs Weleda · Bay Area shelf head-to-head
Eo and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eo is in more Bay Area grocersWeleda fields the deeper lineupWeleda sits further up the premium end
Eo
Weleda
52
brand power
49
26
products
45
6
categories
8
6
subcategories
13
5
grocers
3
$1.62
price per fl oz
$11.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eo▭ Weleda
Distribution · 30% of score21·13
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care4 vs 12 SKUs
1% of shelf
only Eo
only Weleda
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eo · 2
only Weleda · 0
no exclusive doors — everywhere Weleda is, Eo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eo · Weleda
