Eos vs Burt's Bees · Bay Area shelf head-to-head
Eos and Burt's Bees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersBurt's Bees fields the deeper lineupEos sits further up the premium end
Eos
Burt's Bees
13
brand power
57
2
products
32
1
categories
8
1
subcategories
10
1
grocers
4
$19.90
avg price
$8.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eos▭ Burt's Bees
Distribution · 30% of score4·17
E
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eos
no top category Burt's Bees doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eos · 1
only Burt's Bees · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eos · Burt's Bees
