Equal Exchange vs Lily's · Bay Area shelf head-to-head
Equal Exchange and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equal Exchange carries more Brand PowerLily's is in more Bay Area grocersEqual Exchange fields the deeper lineup
Equal Exchange
Lily's
53
brand power
48
43
products
28
8
categories
5
14
subcategories
6
12
grocers
14
$2.14
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equal Exchange▭ Lily's
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy10 vs 21 SKUs
<1% of shelf
only Equal Exchange
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Equal Exchange · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equal Exchange · Lily's
