Equal vs Wholesome · Bay Area shelf head-to-head
Equal and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineupWholesome sits further up the premium end
Equal
Wholesome
14
brand power
61
3
products
43
1
categories
6
1
subcategories
12
6
grocers
19
7.9¢
price per item
14.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equal▭ Wholesome
Distribution · 30% of score25·79
E
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equal
no top category Wholesome doesn’t also play in.
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Equal · 0
no exclusive doors — everywhere Equal is, Wholesome is too.
only Wholesome · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equal · Wholesome