Evanhealy vs Weleda · Bay Area shelf head-to-head
Evanhealy and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerWeleda is in more Bay Area grocersWeleda fields the deeper lineup
Evanhealy
Weleda
35
brand power
49
17
products
45
4
categories
8
10
subcategories
13
2
grocers
3
$17.87
price per fl oz
$11.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evanhealy▭ Weleda
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care10 vs 12 SKUs
3% of shelf
only Evanhealy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evanhealy · 0
no exclusive doors — everywhere Evanhealy is, Weleda is too.
only Weleda · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evanhealy · Weleda
