Evergreen vs Kodiak · Bay Area shelf head-to-head
Evergreen and Kodiak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerKodiak is in more Bay Area grocersKodiak fields the deeper lineup
Evergreen
Kodiak
37
brand power
61
13
products
37
3
categories
8
3
subcategories
9
8
grocers
16
84.7¢
price per oz
37.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evergreen▭ Kodiak
Distribution · 30% of score33·67
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evergreen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evergreen · 2
only Kodiak · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evergreen · Kodiak
