Every Man Jack vs Dove · Bay Area shelf head-to-head
Every Man Jack and Dove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove is in more Bay Area grocersDove fields the deeper lineupDove sits further up the premium end
Every Man Jack
Dove
42
brand power
45
11
products
25
4
categories
6
4
subcategories
7
4
grocers
11
$1.17
price per fl oz
79.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Every Man Jack▭ Dove
Distribution · 30% of score17·46
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care3 vs 8 SKUs
<1% of shelf
only Every Man Jack
only Dove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Every Man Jack · Dove
