Every Man Jack vs Weleda · Bay Area shelf head-to-head
Every Man Jack and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerEvery Man Jack is in more Bay Area grocersWeleda fields the deeper lineupWeleda sits further up the premium end
Every Man Jack
Weleda
42
brand power
49
11
products
45
4
categories
8
4
subcategories
13
4
grocers
3
$1.17
price per fl oz
$11.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Every Man Jack▭ Weleda
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care3 vs 18 SKUs
<1% of shelf
only Every Man Jack
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Every Man Jack · 3
only Weleda · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Every Man Jack · Weleda
