Everyone vs Shikai · Bay Area shelf head-to-head
Everyone and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersEveryone fields the deeper lineupShikai sits further up the premium end
Everyone
Shikai
64
brand power
47
49
products
40
5
categories
5
9
subcategories
9
6
grocers
4
90.0¢
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Everyone▭ Shikai
Distribution · 30% of score25·17
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care21 vs 18 SKUs
only Everyone
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Everyone · 2
only Shikai · 0
no exclusive doors — everywhere Shikai is, Everyone is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everyone · Shikai
