Evol vs Rao's · Bay Area shelf head-to-head
Evol and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineup
Evol
Rao's
35
brand power
66
16
products
79
4
categories
6
5
subcategories
16
6
grocers
21
78.1¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evol▭ Rao's
Distribution · 30% of score25·88
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals5 vs 17 SKUs
<1% of shelf
only Evol
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evol · 0
no exclusive doors — everywhere Evol is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evol · Rao's
