Evolution Fresh vs Uncle Matt's Organic · Bay Area shelf head-to-head
Evolution Fresh and Uncle Matt's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerUncle Matt's Organic is in more Bay Area grocersEvolution Fresh fields the deeper lineupEvolution Fresh sits further up the premium end
Evolution Fresh
Uncle Matt's Organic
54
brand power
44
53
products
21
4
categories
2
13
subcategories
7
15
grocers
16
36.9¢
price per fl oz
19.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evolution Fresh▭ Uncle Matt's Organic
Distribution · 30% of score63·67
carried in 15 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Uncle Matt's Organic
no top category Evolution Fresh doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evolution Fresh · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evolution Fresh · Uncle Matt's Organic
