Fabrique Délices vs Three Little Pigs · Bay Area shelf head-to-head
Fabrique Délices and Three Little Pigs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Three Little Pigs carries more Brand PowerThree Little Pigs is in more Bay Area grocersThree Little Pigs fields the deeper lineupFabrique Délices sits further up the premium end
Fabrique Délices
Three Little Pigs
42
brand power
54
15
products
32
6
categories
7
11
grocers
13
$2.46
price per oz
$1.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fabrique Délices▭ Three Little Pigs
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pickles1 vs 2 SKUs
1% of shelf
only Fabrique Délices
only Three Little Pigs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fabrique Délices · 3
only Three Little Pigs · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fabrique Délices · Three Little Pigs
