Fancy Sprinkles vs Betty Crocker · Bay Area shelf head-to-head
Fancy Sprinkles and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineup
Fancy Sprinkles
Betty Crocker
9
brand power
66
2
products
106
1
categories
7
1
subcategories
10
1
grocers
12
$13.99
avg price
$5.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fancy Sprinkles▭ Betty Crocker
Distribution · 30% of score4·50
F
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancy Sprinkles
no top category Betty Crocker doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fancy Sprinkles · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fancy Sprinkles · Betty Crocker