Farmer Focus vs Mary's · Bay Area shelf head-to-head
Farmer Focus and Mary's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerMary's is in more Bay Area grocersMary's fields the deeper lineupFarmer Focus sits further up the premium end
Farmer Focus
Mary's
9
brand power
60
2
products
63
1
categories
6
2
subcategories
23
1
grocers
12
$25.47
avg price
$14.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farmer Focus▭ Mary's
Distribution · 30% of score4·50
F
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farmer Focus
no top category Mary's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farmer Focus · Mary's
