Lining them up…
Favorite Day Bakery and Sugar Bowl Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Favorite Day Bakery is, Sugar Bowl Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Favorite Day Bakery · Sugar Bowl Bakery
36 products in the catalog·16 products in the catalog
spans 8 categories · 17 subcategories·spans 5 categories
~3% average share on the shelves it competes on·~1% average share on the shelves it competes on