Feridies vs Planters · Bay Area shelf head-to-head
Feridies and Planters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Planters carries more Brand PowerFeridies is in more Bay Area grocersPlanters fields the deeper lineupFeridies sits further up the premium end
Feridies
Planters
34
brand power
42
12
products
28
3
categories
4
5
subcategories
7
11
grocers
9
$1.20
price per oz
65.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feridies▭ Planters
Distribution · 30% of score46·38
P
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks2 vs 1 SKUs
<1% of shelf
only Feridies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Planters · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feridies · Planters
