Fever-tree vs Spindrift · Bay Area shelf head-to-head
Fever-tree and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift is in more Bay Area grocersSpindrift fields the deeper lineupFever-tree sits further up the premium end
Fever-tree
Spindrift
63
brand power
65
43
products
75
5
categories
5
9
subcategories
7
20
grocers
21
30.4¢
price per fl oz
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fever-tree▭ Spindrift
Distribution · 30% of score83·88
carried in 20 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fever-tree
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fever-tree · Spindrift
