Fgf (simple Joys) vs Mollie Stone's · Bay Area shelf head-to-head
Fgf (simple Joys) and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineupFgf (simple Joys) sits further up the premium end
Fgf (simple Joys)
Mollie Stone's
20
brand power
52
3
products
114
3
categories
31
3
subcategories
32
3
grocers
5
68.7¢
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fgf (simple Joys)▭ Mollie Stone's
Distribution · 30% of score13·21
F
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fgf (simple Joys)
no top category Mollie Stone's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fgf (simple Joys) · 3
only Mollie Stone's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fgf (simple Joys) · Mollie Stone's
