Field Day vs From The Ground Up · Bay Area shelf head-to-head
Field Day and From The Ground Up, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineupFrom The Ground Up sits further up the premium end
Field Day
From The Ground Up
58
brand power
29
120
products
10
42
categories
3
12
grocers
7
40.6¢
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ From The Ground Up
Distribution · 30% of score50·29
F
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Day
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · From The Ground Up
