Field Day vs Runamok · Bay Area shelf head-to-head
Field Day and Runamok, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineupRunamok sits further up the premium end
Field Day
Runamok
58
brand power
34
120
products
7
42
categories
1
12
grocers
11
48.4¢
price per fl oz
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ Runamok
Distribution · 30% of score50·46
R
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100
only Field Day
only Runamok
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Field Day · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Runamok
