Lining them up…
Field Day and Sapjack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Sapjack
120 products in the catalog·4 products in the catalog
spans 42 categories·spans 1 category
~1% average share on the shelves it competes on·~2% average share on the shelves it competes on
