Field Day vs Senesi · Bay Area shelf head-to-head
Field Day and Senesi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineupSenesi sits further up the premium end
Field Day
Senesi
58
brand power
26
120
products
6
42
categories
2
12
grocers
5
40.6¢
price per oz
27.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ Senesi
Distribution · 30% of score50·21
S
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Day
only Senesi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Senesi
