Field Day vs Westbrae Natural · Bay Area shelf head-to-head
Field Day and Westbrae Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerWestbrae Natural is in more Bay Area grocersField Day fields the deeper lineupWestbrae Natural sits further up the premium end
Field Day
Westbrae Natural
58
brand power
45
120
products
15
42
categories
2
12
grocers
15
40.6¢
price per oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ Westbrae Natural
Distribution · 30% of score50·63
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Day
only Westbrae Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Field Day · 1
only Westbrae Natural · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Westbrae Natural
