Fieldwork Brewing Co. vs Hop Wtr · Bay Area shelf head-to-head
Fieldwork Brewing Co. and Hop Wtr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hop Wtr carries more Brand PowerHop Wtr is in more Bay Area grocersHop Wtr fields the deeper lineup
Fieldwork Brewing Co.
Hop Wtr
11
brand power
43
2
products
24
1
categories
6
3
grocers
8
66.4¢
price per fl oz
21.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fieldwork Brewing Co.▭ Hop Wtr
Distribution · 30% of score13·33
F
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fieldwork Brewing Co.
no top category Hop Wtr doesn’t also play in.
only Hop Wtr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fieldwork Brewing Co. · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fieldwork Brewing Co. · Hop Wtr