Fillo's vs Primavera · Bay Area shelf head-to-head
Fillo's and Primavera, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primavera carries more Brand PowerPrimavera is in more Bay Area grocersPrimavera sits further up the premium end
Fillo's
Primavera
34
brand power
47
14
products
15
3
categories
4
6
subcategories
4
9
grocers
15
67.6¢
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fillo's▭ Primavera
Distribution · 30% of score38·63
F
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fillo's
only Primavera
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fillo's · 3
only Primavera · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fillo's · Primavera
