Filthy vs Mezzetta · Bay Area shelf head-to-head
Filthy and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupFilthy sits further up the premium end
Filthy
Mezzetta
32
brand power
68
10
products
65
5
categories
9
6
subcategories
16
4
grocers
20
$1.33
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Filthy▭ Mezzetta
Distribution · 30% of score17·83
F
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Filthy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Filthy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Filthy · Mezzetta
