Fire Season vs Del Monte · Bay Area shelf head-to-head
Fire Season and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupFire Season sits further up the premium end
Fire Season
Del Monte
15
brand power
66
2
products
114
1
categories
10
1
subcategories
25
5
grocers
14
$1.73
price per oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fire Season▭ Del Monte
Distribution · 30% of score21·58
F
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fire Season
no top category Del Monte doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fire Season · 3
only Del Monte · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fire Season · Del Monte
