Fire Season vs Wise Goat Organics · Bay Area shelf head-to-head
Fire Season and Wise Goat Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Goat Organics carries more Brand PowerFire Season is in more Bay Area grocersWise Goat Organics fields the deeper lineup
Fire Season
Wise Goat Organics
15
brand power
47
2
products
27
1
categories
10
1
subcategories
12
5
grocers
3
$1.73
price per oz
94.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fire Season▭ Wise Goat Organics
Distribution · 30% of score21·13
F
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fire Season
no top category Wise Goat Organics doesn’t also play in.
only Wise Goat Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fire Season · 3
only Wise Goat Organics · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fire Season · Wise Goat Organics