Firebrand Breads vs Jane · Bay Area shelf head-to-head
Firebrand Breads and Jane, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerFirebrand Breads is in more Bay Area grocersFirebrand Breads fields the deeper lineupJane sits further up the premium end
Firebrand Breads
Jane
59
brand power
21
17
products
7
5
categories
2
9
subcategories
6
5
grocers
2
$7.87
price per item
$9.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firebrand Breads▭ Jane
Distribution · 30% of score21·8
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firebrand Breads
only Jane
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firebrand Breads · 4
only Jane · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firebrand Breads · Jane