Firestone vs Hop Wtr · Bay Area shelf head-to-head
Firestone and Hop Wtr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hop Wtr carries more Brand PowerHop Wtr is in more Bay Area grocersHop Wtr fields the deeper lineupHop Wtr sits further up the premium end
Firestone
Hop Wtr
18
brand power
43
4
products
24
2
categories
6
3
grocers
8
22.2¢
price per fl oz
21.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firestone▭ Hop Wtr
Distribution · 30% of score13·33
F
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firestone
only Hop Wtr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firestone · Hop Wtr
