Fishwife vs Honey Smoked Fish Co. · Bay Area shelf head-to-head
Fishwife and Honey Smoked Fish Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineupFishwife sits further up the premium end
Fishwife
Honey Smoked Fish Co.
54
brand power
28
28
products
9
3
categories
1
6
subcategories
2
15
grocers
6
$3.78
price per oz
$2.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Honey Smoked Fish Co.
Distribution · 30% of score63·25
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fishwife
only Honey Smoked Fish Co.
no top category Fishwife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Honey Smoked Fish Co.
