Fishwife vs Wild Planet · Bay Area shelf head-to-head
Fishwife and Wild Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet is in more Bay Area grocersWild Planet fields the deeper lineupFishwife sits further up the premium end
Fishwife
Wild Planet
54
brand power
59
28
products
38
3
categories
6
6
subcategories
7
15
grocers
18
$3.78
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Wild Planet
Distribution · 30% of score63·75
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat & Seafood1 vs 1 SKUs
only Fishwife
only Wild Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fishwife · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
Fishwife Albacore Tuna in Olive Oil (1-Pack) | Premium Tinned Fish | MSC-Certified Seafood | High Protein, Gluten Free, Paleo Friendly, Omega-3s | Wild-Caught Tuna from South Africa Fishery
$7.99
Wild Planet Albacore Wild Tuna, No Salt Added, 5 Ounce Can, Pack of 1 | Sustainable Pole & Line Caught Canned Tuna. Non-GMO, Gluten Free, Kosher, Dairy Free, Keto & Paleo Friendly
$5.29
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Wild Planet
