Fit Joy vs Field Day · Bay Area shelf head-to-head
Fit Joy and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
Fit Joy
Field Day
12
brand power
58
2
products
120
2
categories
42
1
grocers
12
$4.99
avg price
$6.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fit Joy▭ Field Day
Distribution · 30% of score4·50
F
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fit Joy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fit Joy · Field Day
