Florida's Natural vs Tropicana · Bay Area shelf head-to-head
Florida's Natural and Tropicana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tropicana fields the deeper lineup
Florida's Natural
Tropicana
39
brand power
43
18
products
25
2
categories
2
5
subcategories
4
12
grocers
12
14.1¢
price per fl oz
12.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Florida's Natural▭ Tropicana
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Florida's Natural
only Tropicana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Florida's Natural · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Florida's Natural · Tropicana
