Floura vs South Forty Snacks · Bay Area shelf head-to-head
Floura and South Forty Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
South Forty Snacks carries more Brand PowerSouth Forty Snacks is in more Bay Area grocersSouth Forty Snacks fields the deeper lineupFloura sits further up the premium end
Floura
South Forty Snacks
22
brand power
44
10
products
15
2
categories
6
1
grocers
8
$2.43
price per oz
$2.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Floura▭ South Forty Snacks
Distribution · 30% of score4·33
F
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Floura
only South Forty Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Floura · 0
no exclusive doors — everywhere Floura is, South Forty Snacks is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Floura · South Forty Snacks