Fody vs Mutti · Bay Area shelf head-to-head
Fody and Mutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mutti carries more Brand PowerMutti is in more Bay Area grocersMutti fields the deeper lineup
Fody
Mutti
23
brand power
59
6
products
27
4
categories
4
5
subcategories
7
3
grocers
18
51.6¢
price per oz
44.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fody▭ Mutti
Distribution · 30% of score13·75
F
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fody
only Mutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fody · 0
no exclusive doors — everywhere Fody is, Mutti is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fody · Mutti
