Folgers vs Four Sigmatic · Bay Area shelf head-to-head
Folgers and Four Sigmatic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Four Sigmatic carries more Brand PowerFour Sigmatic is in more Bay Area grocersFour Sigmatic fields the deeper lineupFour Sigmatic sits further up the premium end
Folgers
Four Sigmatic
34
brand power
46
20
products
24
1
categories
5
3
subcategories
8
10
grocers
12
$1.52
price per oz
$5.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Folgers▭ Four Sigmatic
Distribution · 30% of score42·50
F
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Folgers
no top category Four Sigmatic doesn’t also play in.
only Four Sigmatic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Folgers · 5
only Four Sigmatic · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Folgers · Four Sigmatic
