Follow Your Heart vs Best Foods · Bay Area shelf head-to-head
Follow Your Heart and Best Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineup
Follow Your Heart
Best Foods
52
brand power
38
24
products
18
3
categories
2
4
subcategories
2
17
grocers
12
57.6¢
price per fl oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Follow Your Heart▭ Best Foods
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Follow Your Heart
only Best Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Follow Your Heart · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Follow Your Heart · Best Foods
