Follow Your Heart vs Nuts For Cheese · Bay Area shelf head-to-head
Follow Your Heart and Nuts For Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineupNuts For Cheese sits further up the premium end
Follow Your Heart
Nuts For Cheese
52
brand power
40
24
products
12
3
categories
4
4
subcategories
4
17
grocers
12
96.1¢
price per oz
$2.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Follow Your Heart▭ Nuts For Cheese
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Follow Your Heart
only Nuts For Cheese
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Follow Your Heart · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Follow Your Heart · Nuts For Cheese
