Follow Your Heart vs Sir Kensington's · Bay Area shelf head-to-head
Follow Your Heart and Sir Kensington's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerSir Kensington's is in more Bay Area grocersFollow Your Heart fields the deeper lineupSir Kensington's sits further up the premium end
Follow Your Heart
Sir Kensington's
52
brand power
42
24
products
13
3
categories
2
4
subcategories
2
17
grocers
18
57.6¢
price per fl oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Follow Your Heart▭ Sir Kensington's
Distribution · 30% of score71·75
carried in 17 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Follow Your Heart
only Sir Kensington's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Follow Your Heart · Sir Kensington's
