Follow Your Heart vs So Good · Bay Area shelf head-to-head
Follow Your Heart and So Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineupSo Good sits further up the premium end
Follow Your Heart
So Good
52
brand power
14
24
products
3
3
categories
2
4
subcategories
2
17
grocers
7
96.1¢
price per oz
92.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Follow Your Heart▭ So Good
Distribution · 30% of score71·29
S
carried in 17 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Follow Your Heart
only So Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Follow Your Heart · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Follow Your Heart · So Good