Food Earth vs Ben's Original · Bay Area shelf head-to-head
Food Earth and Ben's Original, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben's Original is in more Bay Area grocersBen's Original fields the deeper lineup
Food Earth
Ben's Original
33
brand power
31
6
products
11
4
categories
4
4
subcategories
5
4
grocers
7
$6.57
avg price
$4.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Food Earth▭ Ben's Original
Distribution · 30% of score17·29
F
B
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food Earth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Food Earth · 1
only Ben's Original · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Food Earth · Ben's Original
