Food For Life vs Mi Rancho Tortillas · Bay Area shelf head-to-head
Food For Life and Mi Rancho Tortillas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineup
Food For Life
Mi Rancho Tortillas
53
brand power
15
27
products
2
4
categories
1
8
subcategories
2
18
grocers
4
46.9¢
price per oz
11.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Food For Life▭ Mi Rancho Tortillas
Distribution · 30% of score75·17
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food For Life
only Mi Rancho Tortillas
no top category Food For Life doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Food For Life · Mi Rancho Tortillas
