Food Should Taste Good vs Siete · Bay Area shelf head-to-head
Food Should Taste Good and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineupFood Should Taste Good sits further up the premium end
Food Should Taste Good
Siete
15
brand power
70
4
products
77
1
categories
12
1
subcategories
22
5
grocers
21
$1.18
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Food Should Taste Good▭ Siete
Distribution · 30% of score21·88
F
carried in 5 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food Should Taste Good
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Food Should Taste Good · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Food Should Taste Good · Siete
