Foster's vs Del Monte · Bay Area shelf head-to-head
Foster's and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineup
Foster's
Del Monte
7
brand power
66
8
products
114
3
categories
10
3
grocers
14
$10.46
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foster's▭ Del Monte
Distribution · 30% of score13·58
F
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foster's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Foster's · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foster's · Del Monte