Four Sigmatic vs Folgers · Bay Area shelf head-to-head
Four Sigmatic and Folgers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Four Sigmatic carries more Brand PowerFour Sigmatic is in more Bay Area grocersFour Sigmatic fields the deeper lineupFour Sigmatic sits further up the premium end
Four Sigmatic
Folgers
46
brand power
34
24
products
20
5
categories
1
8
subcategories
3
12
grocers
10
$5.71
price per oz
$1.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Four Sigmatic▭ Folgers
Distribution · 30% of score50·42
F
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Four Sigmatic
only Folgers
no top category Four Sigmatic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Four Sigmatic · Folgers
