Fra' Mani vs Brooklyn Cured · Bay Area shelf head-to-head
Fra' Mani and Brooklyn Cured, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersBrooklyn Cured sits further up the premium end
Fra' Mani
Brooklyn Cured
51
brand power
44
15
products
16
3
categories
6
7
subcategories
7
15
grocers
7
$1.73
price per oz
$3.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ Brooklyn Cured
Distribution · 30% of score63·29
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
no top category Brooklyn Cured doesn’t also play in.
only Brooklyn Cured
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Brooklyn Cured
