Fra' Mani vs True Story Foods · Bay Area shelf head-to-head
Fra' Mani and True Story Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocers
Fra' Mani
True Story Foods
51
brand power
33
15
products
13
3
categories
7
15
grocers
1
$10.91
avg price
$6.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ True Story Foods
Distribution · 30% of score63·4
T
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
no top category True Story Foods doesn’t also play in.
only True Story Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · True Story Foods
