Franklin Farms vs House Foods · Bay Area shelf head-to-head
Franklin Farms and House Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
House Foods carries more Brand PowerHouse Foods is in more Bay Area grocersHouse Foods fields the deeper lineup
Franklin Farms
House Foods
25
brand power
46
5
products
20
3
categories
7
5
grocers
8
60.1¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Franklin Farms▭ House Foods
Distribution · 30% of score21·33
F
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Franklin Farms
only House Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Franklin Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Franklin Farms · House Foods