Frank's Redhot® vs Taste Flavor Co · Bay Area shelf head-to-head
Frank's Redhot® and Taste Flavor Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineup
Frank's Redhot®
Taste Flavor Co
45
brand power
18
20
products
5
2
categories
3
5
subcategories
5
15
grocers
1
$5.59
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frank's Redhot®▭ Taste Flavor Co
Distribution · 30% of score63·4
F
T
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces3 vs 2 SKUs
F
<1% of shelf
only Frank's Redhot®
no top category Taste Flavor Co doesn’t also play in.
only Taste Flavor Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frank's Redhot® · Taste Flavor Co
